It'll be interesting to see – if there is an Alan Wake sequel on the way – whether that game gets the same generic branding, or if the real-world advertisements return. To see more from the upcoming remaster, make sure to check out the title's recent trailer, which debuted at this month's PlayStation Showcase. ![]() In a Reddit thread detailing Remedy's decision to replace the old branded products with in-universe advertisements, one fan seemed particularly repulsed by the thought of using anything but Energizer batteries to power their torch: Nothing of those are in American Nightmare. While some players balk at the idea of real-world products being pushed on consumers during a time of escapism, others found it gave the title grounding and relatability. Pick up everything that made the strength of Alan Wake: good story, ambitious staging, beautiful scenery. The inclusion of real-world products in Alan Wake is one that divided its fanbase. Take a look at seven minutes of gameplay from the early portion of Alan Wake Remastered, the 4K glow-up of the 2010 Xbox 360 classic that will be released fo. From searching far and wide for Energizer branded batteries as a vital source of power for Alan's torch to including vehicles manufactured by Ford and Lincoln, players were never far away from encountering a familiar corporate logo in the game. The title didn't stop there, however, as a number of core gameplay elements also brought with them exclusive brand tie-ins. ![]() When exploring the quaint mining town of Bright Falls, fans will likely remember the Verizon billboards that stood proudly along the game's forest-lined streets, even after darkness fell. Product placement in the psychological thriller managed to creep its way into everything from background environment models to the title's core gameplay elements. Aside from its otherworldly tone and cult classic status, the original release of Alan Wake also became known (less lovingly) for its high number of brand deals.
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